Portfolio

As a creative leader, the vast majority of my work has been in partnership with extraordinarily talented creatives and teams. The projects I have chosen to share are some of my favorites from the past few years. My LinkedIn profile provides a few more examples of my work, and I prefer to share my print portfolio in person.

Videos

I have been blessed to lead video production teams that share powerful stories that inspire change. I usually serve as a producer, writer, or creative director to bring video content to life.

Catalyst Night

Partnered with Emmy-nominated director and cinematographer, Stephen Mucci, to tell stories of transformation for the Care Center’s annual fundraising event. I served as the producer on this project. We filmed all interviews, and gathered all b-roll in under 48 hours with a two-person crew - Stephen and me.

Love Your Jewish Neighbor

Since October 7th, antisemitism in the US has sharply increased. Jewish Voice wanted to respond by rallying Christians to care for Jewish people in their local communities. I developed the concept of Love Your Jewish Neighbor. Serving as a creative director and producer, I led the team in creating the visual brand identity, messaging, content strategy, website, and 30-second spot brought to life by Oklahoma-based Fivestone Entertainment. The spot was seen by over 3 million people.

Brand Development

As a Senior Creative Director and Chief Communications Officer, I have helped legacy organizations and non-profits refresh their visual brand identity, and create new identity for new initiatives.

CRISTA Ministries

CRISTA Ministries, a 75-year-old Christian organization just north of Seattle, aimed to refresh its brand identity. Their goal was to emphasize their Christian mission, honor their history, and unite their family of ministries, which includes King’s Schools, World Concern, CRISTA Camps, CRISTA Media, and CRISTA Senior Living.

One of the biggest challenges CRISTA had was people not knowing they were a Christian organization, nor did the local community connect them to their iconic building.

As the Senior Creative Director, I guided the executive team through the StoryBrand process. I collaborated with our in-house graphic design team to create a new logo and visual identity package.

Before

After

Diaper Hero

The Care Center hosted an annual Mother’s Day diaper drive, but the growing need for diapers in the community called for a bigger solution. They needed monthly donors and year-round collections to meet the demand.

I created the Diaper Hero campaign to encourage people to give monthly and “Be A Diaper Hero.” We also designed diaper hero collection boxes for local businesses, schools, and churches to partner with the Care Center.

For this campaign, I served as the lead strategist, art director, copywriter, and digital marketing manager. The campaign has been a huge success and continues to be used every year.

Copywriter & Editor

For the past 20 years, I’ve ghostwritten for senior leaders, crafted marketing copy for hundreds of print projects, written multiple scripts for video projects and Christian broadcast TV, written thousands of relationship-building emails, and crafted way too many social posts to count. Here are some few examples of my work.